Lideresm Business

Not only big companies or corporate names need to think about branding, this can also be applied to small businesses as well. Branding says a lot about you and your business, and this certainly true for a home-based, one person operation to a multinational company. This only means one thing, that having a good brand name or branding strategy can add a couple of figures to you sales. It doesn’t promise you to become large company overnight (no strategy will!), yet it will give you steady and visible results before you know it.

Your business, service or product’s most valuable asset can be it’s brand. It’s your corporate identity. An effective brand tells the world who you are, what you do and how you do it. It’s how your business is perceived by your customers. With a powerful branding strategy your company’s market position can actually be elevated. For example, you can go from “the low price leader” to “the top choice for professionals”. Once your brand has a high perceived value, you can charge a premium for your products and services well beyond what your competitors are charging. It’s even possible for your brand to dominate your niche.

Also, the value and recognition of your business, service, product and yourself determines marketing potential. Therefore, branding is a basic part of building your business. Clients, consumers and customers should always remember your name, products and services so they can easily refer it to others and this can also build loyalty for repeat transactions.

Here are a few tips that can get you started on how you can use branding to grow your business:

Develop Your Business’s logo – A good logo will give the first impression and fast recall of your company. One of the most important factors is to ensure that it doesn’t imitate any existing brand designs for copyright issues. It’s suggested to get a simple and catchy brand name that comes with a simple logo.

Develop Your Company’s Core Values – Review your company’s mission statement. If you don’t have one…write one. Your brand reinforces and supports your mission. Take a look at Pizza Huts mission statement and core values.

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Pizza Hut’s Mission Statement

We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, “I’ll be back!”

We are the employer of choice offering team members opportunities for growth, advancement, and rewarding careers in a fun, safe working environment.

We are accountable for profitability in everything we do, providing our shareholders with value growth.

Pizza Hut’s Core Values: P. E. A. R. L. S

Have a PASSION for excellence in everything we do.

EXECUTE with positive energy and urgency.

Be individually and collectively ACCOUNTABLE for growth in people, customer satisfaction and profitability.

Find reasons to RECOGNIZE the achievement of others and have fun doing it.

LISTEN and more importantly, respond to the voice of the customer.

Think SAFETY first.

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Think about how their mission and core values are demonstrated in their brand. Think about their logo, advertisements, commercials, employees and management, fulfillment (when you place your order) and customer service. Get the idea? An additional word on fulfillment and customer service. Develop high standards of customer service so that clients feel that you’re always willing to go the extra mile to solve their problems. Remember that customers who get good customer service, come back and bring more customers with them.

Develop A Strong Public Image – Be consistent, it’s important that your business keeps a single character or appearance. This means having a consistent message, trademark, publicity and company values. You do this by integrating your brand strategies through your company at every point of public contact. This will help build company loyalty that will reflect to your customers. The internal workings of the company must always be in place and shouldn’t be changed. This will help build the company’s dependability and will connect powerfully with your clients. Developing a company image and strictly adhering to it will result in your customers appreciating your service as well as your employees. By letting the business stand for something that you believe in, more and more customers will start appreciating your brand building your reputation. And reputation is something that every business would like to have, yet only a few get.

A strong brand will also project an image of a large and established business to your potential customers. People usually associate branding with larger businesses that have the money to spend on advertising and promotion. Once you create an effective branding strategy, then it can make your business appear to be much bigger than it really is. An image of size and establishment can be especially important when a customer wants reassurance that you will still be around in a few years time.

A strong brand projects an image of experience, reliability and quality in your business. Many people see the brand as a part of a product or service that helps to show its quality and value. It’s commonly said that if you show a person two identical products, only one of which is branded; they’ll almost always believe the branded item is higher quality. Most people believe that a business won’t put their brand name on something of poor quality. Also branded businesses are more likely to be seen as experienced in their industry, products and services, and will generally be seen as more reliable and trustworthy than an unbranded business.

Develop Strong Marketing – Another good reason for developing a strong branding strategy is to make your sales force more effective and efficient. When your market recognizes your brand, you don’t have to spend a lot of time with new prospects explaining who you are, what you do and how you do it. Your brand already has already educated and built credibility with them. So now you can invest almost 100% of your time on sales rather than educating your prospects about your business.

Develop New Products And Services – Another way that branding benefits your business is that the efforts you make increasing your brand awareness, through promoting and marketing your brand to your target market, automatically transfers to ALL OF YOUR PRODUCTS AND SERVICES. This includes any new products and services that you roll out in the future. So, even when you’re promoting your brand, you’re also indirectly marketing all of your products and services. And this means that customers for one of your products and service will be more likely to buy other products and services from you as well.

Separate Yourself From Your Competition – The main reason for creating strong brand for your business is to differentiate yourself from your competition. A strong brand will deliver your message clearly, confirm your credibility, connect with your target market emotionally, motivates your prospective customers to buy and concretes their loyalty. So it only makes sense to understand that branding isn’t about getting your target market to choose you over the competition, yet it’s about getting your prospects to see you as the only one that provides a solution to their problem. Consider Jerry Garcia’s insightful statement:

“It’s not enough to be the best at what you do; you must be perceived as the only one who does what you do. ” – Jerry Garcia

To be effective your branding must be strong, you must have a well defined strategy, your expertise and message has to be clear. Or you’ll get no results. For example, many years ago, there was only one local market. If you wanted to buy soup you simply went to the market and bought soup. Then came supermarkets with 6 different types of soup. If you didn’t recognize the other soups you’d most likely buy Campbell’s. Remember people buy brands not products and services. A brand promises the same positive consistent experience every time. Empowering you to buy with confidence and making your decision easy. So it was easy to make a buying decision. Yet now there are literally millions of companies on the internet locally, nationally and internationally. All competing for local markets in the US! So now powerful branding is even more important than ever before!

In closing, to succeed in branding you must understand the needs and wants of your customers and prospects. To effectively use branding to grow your business, you must invest the time in researching, defining, building and promoting your brand. When done correctly, your prospective customers will draw this simple conclusion, “I’d have to be an absolute fool to do business with anyone else except you…regardless of price”.

Mature industries like banking, pharmaceuticals and insurance have been outsourcing for decades – even before the term became popular. These verticals have standardized processes in their industries which enable them to easily scale – based on the economy and market conditions.

Because outsourcing has become available to small business owners and online professionals, you can now expect the same level of scalability, efficiency and cost savings that exists in other well-managed businesses that leverage outsourcing.

According to a report titled “Global Sourcing Trends in 2009” by U. S. -based law firm Morrison and Foerster:  Most outsourcing transactions intend to produce immediate improvements to the bottom line for businesses. While this is a common reason to outsource, with fluctuating economic times like we have been experiencing lately, the flexibility to scale up or scale down (based on the business’s needs) has been the determining factor to outsource.

Smart executives are using outsourcing to build flexibility and scalability into their businesses—and to gain access to a global pool of skills at competitive cost.

The recent economic downturn led many companies, especially those who don’t have existing outsourcing contracts, to consider outsourcing. But companies who already have outsourcing agreements are re-evaluating their outsourcing decisions to find providers that offer more business continuity and integration.

In an environment where Fortune 500 companies have disappeared overnight, a successfully executed outsourcing partnership could make the difference in a company’s ability to ride out these challenging times. The flexibility to bring on needed help and expertise in times of growth – without committing to a project contract or adding people to the payroll, has been an invaluable solution to the small business owner and online professional. In addition to providing scalability, this also allows the owner to focus on core competencies of the business.

Outsourcing provides businesses with instant scalability and service flexibility, as well as reducing overhead costs.   One of the major advantages of outsourcing is that companies can now get the best from new developments without the expense.

In terms of new technologies, new processes and new ways of doing things, you don’t have to invest to do that in-house.   Outsourcing is also particularly beneficial for new businesses, or those looking to expand their operation. This includes those who do not necessarily know what hardware or software they will need.

Outsourcing providers with more experience should be able to advise companies about where to spend their money, so that they do not waste time and resources.

Any hesitation to outsource may be affecting your company’s chances to effectively scale for growth in this highly competitive business environment. As a small business owner or online professional, carefully consider your outsourcing partner when looking to expand your business and make it globally competitive.  When considering a company for outsourcing, make certain that they are equipped to handle the ebb and flow needs of your business when scaling up, and when scaling down!

So, 2010 is going to be a big year for you! You’ve decided it’s time to step up and into your own small home based business – but you want to make sure you get it right so you don’t suffer financially, right? It’s common knowledge that many small business start-ups fail quite quickly, and home based businesses are no exception. There are many reasons why home based businesses fail. Here are just two things that can contribute to the failure of a home based business:

Inability to attract clients – particularly corporate ones – due to a perception of the business as a small home based operation; Poor customer service including a failure to respond to prospective clients in a timely and professional manner, leading to a loss of business;

If you’ve done your market research and you’re confident you have sufficient funds to survive the early growth stages of your business you’re well on the way to success. The next step is to ensure that your business appears professional and that you’re able to attract good clients and communicate with them in a professional manner. A New York virtual office can help you with that – and from as little as $25 a month!

With a New York virtual office from VH International Business Solutions you can:

Have a physical New York office address for your business. The address can be used on your business cards and clients can send mail to you at the address. Any walk in clients will be able to leave a message for you at our staffed reception area. Have a New York telephone number. Calls to your New York virtual office number can be forwarded to you or to a message bank. Alternatively, you can arrange to have a live operator answer all your calls during business hours and take messages personally. Arrange meetings or presentations at your New York location – we have meeting rooms and offices available for short term hire at inexpensive rates. That means that when you need to be “at the office” physically, you can be.

You might be years away from being able to afford office rental in New York – and perhaps you don’t aspire to that at all – but a New York virtual office from VH International Business Solutions can give you many of the benefits of a great office address without the expense, or the need to travel to the office!

An SBA business loan is a debt instrument provided by you to by a lending institution that has been guaranteed by the United States government through the Small Business Administration. Many entrepreneurs wrongly think that it is the federal government that grants the loan. This is not the case. With an SBA loan, the government essentially acts as your cosigner for the loan. In the event that you default on the business loan, the US government will provide the bank with a reimbursement for the loan. As such, banks love to make SBA loans as they present very little risk to the bank, provide small business owners with the capital that they need, and increase activity in community bank branches – all while making a nice profit for themselves.

Applying for an SBA business loan is a difficult process despite the fact that the only limitations regarding who can apply is that you must be of good moral character (ie. no criminal record) and an American citizen. You should be immediately aware that receiving approval from the SBA to receive a loan is a difficult process and can take anywhere from 45 to 180 days depending on how well you have prepared the appropriate documentation and business plan for the business loan.

The documentation required to obtain a business loan that is backed by the SBA is significantly larger than that of a conventional business loan. Additionally, there are several different SBA loan programs that are available to you depending on your borrowing needs. These loan programs include, but are not limited to:

SBA 504 Loan
SBA 7(a) Loan
Express Program Loans
Military Veteran Business Loans
Rural Business Loans
Micro Business Loans

When determining which SBA loan is right for you, you should always consult with a properly trained accountant or financial advisor that can take into account your entire business and personal financial situation.

In addition to filling out the 7a SBA loan application, you will also be required to present your lender with a business plan that explains what you intend to do with the loan funds, the anticipated financial results of your business, and what service/product your company offers. According to SBA lending professionals and experts, your business plan is about 33% of the ultimate decision of whether or not to lend to a small business.

As we have discussed in other articles, if you have having trouble developing your business plan then you may need to hire a business plan consultant that can assist you with this process. This is especially important if your small business operations on a more local basis as local demographic research, local competitive analyses, and local economic analyses will need to be completed. Banks and finance companies, given the current economic climate, now always verify the information in full on any given loan submission document including the business plan and formal loan application.

There is no wrong or right way to write a business plan. However, any business plan that you create should have the following components according to the SBA:

A detailed executive summary
An overview of the Owner(s) of the business.
The anticipated financial results for the business over a three year period.
Usage of 7a SBA loan funds.
Personnel overview and an overview of the corporate organization
A highly detailed marketing plan
A description of the products/services that are selling to the general public.
Previous operating history (if available)

In the even that you are seeking to acquire an already established company then you should have that business owner provide you with all of the necessary financial documentation related to the previous operations of the business so that it can be put into your business plan. A certified public accountant will be able to do this for you if you are unable to do so on your own.